An important part of a REALTOR’s® job is to help sellers make the emotional and necessary transition away from thinking about selling your “home.” We can give you sound advice on how to best market your house to get it sold in the shortest time and for the best price possible. In fact, we’re recognized nationally and globally for doing that better than anyone else.
There is no doubt that it is easier to sell your house when using the services of a local real estate professional. The agent will provide:
- Greater exposure to more buyers
- The skills of a professional negotiator
- A layer of protection from possible legal liabilities
- Professional guidance in navigating any pitfalls that may arise
- A level of safety while showing the home
There is no doubt that these services are valuable to any family that decides to sell. The only question is – how valuable?
A study by Collateral Analytics, however, reveals that “For Sale By Owners” don’t actually save anything and, in some cases, may be costing themselves more by not listing with an agent. In the study, they analyzed home sales in a variety of markets in 2017 and the first half of 2018. The data showed that:
“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.”
You never get a second chance at a first impression.
It is important that potential buyers get a great first impression when they come to your home for an open house or see your listing online. Factors like cleanliness, brightness, and furniture placement all make a big impact on the home’s overall appearance. Making buyers feel comfortable in a new space is key to selling a home for top dollar!
Our agents are committed to the communities we serve—after all, we live here too. We know the houses in each neighborhood, and many of the families that call them “home.”
We have our fingers on the pulse of what’s sold (and what hasn’t). We appreciate the nuances of what’s important to local buyers— differences between neighboring communities like Desert Ridge and Tatum Ranch, Stetson Hills and Norterra , or Grayhawk and DC Ranch. We have established relationships with service providers that can help make the home-selling process a smooth one. Most importantly, we’ll get your house sold for the best price possible in the shortest amount of time.
3D Tours, Pro Photos, and Augmented Reality
Our agents leverage professional photography, walk-through video tours, and Matterport® 3D interactive floor plans to present your home using professional, modern visuals.
Mega Open Houses
We use a multi-channel approach by door knocking the neighborhood and then using digital marketing to get the word out on Facebook, Twitter and Instagram to people in the area and maximize the number of people to the open house. As you can see in our marketing examples, we try to have a theme with every open house and change up the food trucks we have on site. Every day we send direct mail invites as well as door knock (not drop) for RSVPs. We make them RSVP on a landing page where they fill out the name, email, address, and phone number for food.
Your listing will be displayed on 200+ real estate search websites with exposure to more than 60 million monthly visitors. We use Google Ad-Word campaigns to target a specific audience likely to purchase your home. This powerful marketing tool provided by CENTURY 21 allows us to direct prospects to a website designed specifically for your property, e.g. 555Main.C21.com. Our national website has been recently attracting over 6.8 Million visits each month*. That traffic contributed to generating 1.75 million leads from all sources. With 90% of consumers starting their purchase journey online, our digital marketing team utilizes a number of Search Engine Optimization, Search Engine Marketing and Display Advertising tactics to target prospective home buyers.
Social Media and Email
The CENTURY 21 System has the largest Facebook and Twitter following among national real estate franchise companies. More importantly, we post engaging social content bringing home buyers into our network.
Print and TV Ads
From national print campaigns and customizable ads to web banners and real estate website sponsorships, our system can put you at the doorstep of a larger audience than ever before.
Global Marketing Exposure and Referrals
With more than 100,000 sales associates across 78 countries, the CENTURY 21® System has maintained the highest brand awareness level in real estate every year since 1999. Global relocations account for a great deal of home purchases in the Phoenix area.
Our exceptional staff of relocation coordinators facilitates timely and effective communication between buyer and seller and our team of relocation-certified agents to ensure buyers’ and sellers’ transitions are as smooth and worry-free as possible. Relocation partners and other real estate brands consistently choose us when referring their clients because they know they will get the performance and service they expect for their clients.